CopyTec Logo

Variable Data

Variable-data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.(wikapedia)

Benifits of VDP:

  • Personalised Print
  • Able to reach a specific target group
  • Increased response rate
  • Better Tracking of response rate
  • Increased return of investment
  • Develop specific messages